ICP fit score for solo website prospecting

Build an ICP fit score that combines prospect fit, website opportunity signals, evidence confidence, and export readiness before personal outreach.

ICP fit scoreprospect fit scorelead qualification scorequalified prospect score

Fit score model

A practical score should combine the prospect profile with website evidence and handoff readiness instead of treating all signals as equal.

40 points: ICP match across industry, region, company type, size, and service fit.
35 points: opportunity signal quality, source specificity, and buyer implication.
25 points: confidence, contact path, first-line readiness, follow-up status, and export fields.

Thresholds help you avoid exporting weak prospects while still preserving companies that deserve manual review.

A high fit score is only useful when the evidence is strong enough to support a real outreach reason.

Giving high scores to prospects that match the industry but have no visible reason to contact.
Mixing prospect fit with confidence so weak evidence looks stronger than it is.
Exporting prospects before first line, source notes, and export fields are complete.

A B2B SaaS company matches your ICP, shows a hidden demo CTA and missing proof path, and has enough source evidence for a first line.

Is fit score the same as confidence score?

No. Fit score measures prospect relevance. Confidence measures whether the available website evidence is strong enough to trust.

What score should qualify a lead?

Start with 80 for high-priority outreach, then adjust based on reply quality, booked meetings, and manual QA results.

Should low-score leads be deleted?

Not necessarily. Keep them out of outreach, but use their notes to improve ICP rules or review later.